OUR STORY
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"I spent ¥899 on a jersey that broke after 8 months. That's when I realized: what am I actually paying for?"
— Zach, Founder · Former Cat 2 Racer · Economics Major
Founded in June 2024 in Wenzhou, Zhejiang, China, AFG began as a cycling jersey business. However, Zach quickly realised the cost of innovation for cycling jerseys, so he pivoted to a more tangible and touchable business to fund his cycling jersey start-up: Cycling Vending Machine.
Extended Origin Story
AFG Cycling was born from a simple belief: world-class cycling apparel should not come with a world-class price tag. After visiting 30+ bicycle retail stores and touring 2 manufacturing facilities across China, we identified a critical gap in the market—cyclists want premium quality, unique design, and competitive performance, but they are tired of paying inflated prices for it.
Our mission is to liberate riders from the "high price = high quality" myth. We have invested ¥6,500 in market research, tested every zipper and fabric panel, and partnered with championship-level manufacturers to bring you jerseys that perform at Price Tier 2-3 levels while keeping accessibility at the core of our brand.
The Research Journey
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Read more about AFG Vending Machines | Read more about AFG Apparel
Key Metrics
The Team
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Operations Director at factory
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Marketing Lead at event
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Customer Experience Manager
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All 4 team members together, casual but professional setting